Why Branding?
Amazon market is filled with many attractive, cool and innovative products of experienced and well-developed sellers. The importance to stand out among all those successful players is of great importance now more than ever. In order to keep your sales high for the long run, competing the biggest players, you must recognize the importance of branding.
Whether you’re a beginner, a small seller or an experienced shark on the Amazon playground, you must admit and actualize branding as a basic tool in your strategy. Think about yourself as a buyer on Amazon – where would you invest your money? Probably not on some random products, especially when it comes to valuable and expansive ones, or alternatively – those you purchase constantly.
You would definitely prefer a specific brand which gives you the best trust-able and loyal purchasing. Yes, sometimes you might pick the better deal out of two options, but the one you will remember will be the one which was branded.
A brand is a useful tool to keep products on your costumer’s mind. Brand awards clients with some sort of a certification of trust, which is one of the most valuable and appreciated values for clients, along with quality, innovation and visibility. Once you got your client’s attention with a good branded product, it is your brand which will bring them back. Here, we will present 5 main beneficial reasons for branding your business on Amazon, including one meaningful tip.
Brand Registry Exclusive Tools
Once you are a trademark owner, Amazon opens a whole new world for you. By registering your brand on Amazon, some wonderful and beneficial opportunities are exposed, such as the options of enhanced brand content (EBC), an upgraded detail page, a storefront, sponsored brand ads, Amazon Live, Amazon Posts, new communication channels, Brand Analytics and more.
Why Amazon tools are of great benefit? In order to create the best purchasing experience for your clients, you must approach them with the best possible platform. A storefront helps you to present your products in a more official, elegant and authentic way. EBC gives you a significant advantage by allowing you to insert more details and descriptions of your products – saving you precious time on FAQs, and marketing by adding videos and pictures (auxiliary images showcasing, Marquee, Product grid, Showcase), which is not possible while you are not branded.
Here are 2 products for example, one with a registered brand and the another is unbranded, which of the two would you purchase?
Lead the Competition
Branding your business is one of the most powerful tools to overcome competitors. As mentioned before, by branding your business you immediately provide yourself with a great new toolbox, filled with better options to experience your clients with the best purchase experience.
By having those, you are automatically gaining yourself with higher chances to sell, comparing to those who are not branded. So, basically, your competition is getting smaller, posting you on a new position aside the big players.
Now when the real competition begins, all brands share, more or less, the same products and prices, and here branding steps in. Branding gives style, functionality, prestige. Basically, it shifts your position from a seller who keeps on spending energy on promotes himself by discounts and low pricing mainly, to a position of a seller which spends his energy on finding the right costumers, basing a constant and reliable communication with them.
That way, they will give you more reviews, recommend your products and provide you with more of the right clients – giving you more advantages over your competitors.